Think “home makeovers” meet “climate resilience.” That’s what one AdaptNY resilience workshop team decided was the best way to get its target audience of homeowners interested in improving climate resilience in high-risk flood zones. Tapping into the world of television, the team’s brainstorm result – a new TV show, “Resilient Renovations.” Here’s how the project came together, with a team summary below. Plus, watch the video above with a team member describing the idea. (Video by Nesh Pillay)

 

Team T Rex creating persona Laura, 45, mom and marketing manager in midtown, reads AdWeek and NYT #AdaptNY #onanyc pic.twitter.com/LqvFz4qyIx

— Meral Agish (@meralagish) February 22, 2014

TEAM SUMMARY

“We are going to launch “Resilient Renovations” to inspire homeowners near high-risk zones to be more involved in finding climate resilience solutions for their home and their neighbors.

“To do this we need a distribution channel that’ll reach 45-year-old homeowners in areas near high-risk zones. Potential partners would include HGTV or HBO. Our first step would be to shoot a sizzle reel and pitch to potential investors and partners.

YOUR THOUGHTS?

How key are are home renovations to the climate resilience equation? Is TV a good medium for this kind of information? Would celebrity power help draw viewers to the show? What do you think of this project? Share your thoughts in the comments below!